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Finding A
Bank That Is Right For You
A D V E R T I S E M E N T:
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It is important to select
the right bank. Do NOT choose any bank -- be fussy! There are two
main objectives to seek when searching for a new bank.
1) Find a bank that is
aggressively seeking new business.
2) Choose one with which
you can develop a personal relationship. To select a bank that is
aggressive, simply watch for extended advertising campaigns. They
are very costly, and must bring in new business in order to be
continued. Look also for smaller banks, ones with just a few
offices. They tend to be more aggressive, more lenient on
qualifications, much friendlier and more personalized in the service
they offer. They are forced by nature of their competition to be
more flexible. With the small, independent bank, you will get
friendly service, and often will be called by name. The tellers
remember you and do not need to request your identification every
time you want to cash a check.
Small banks do not have a
large loan committee that spends lots of time shuffling papers. They
may however, stall your loan application for a day or so in order
not to appear too anxious! Its a minor issue...and not one to be
overly concerned about. Big banks seem to have forgotten that the
customer is number one. You will be far more pleased with your small
bank and your personalized service when it comes to getting loans
and other services for your own business.
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